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Playskool’s Glo Friends, Little Wonders, and Magnatab Grow PlayMonster’s Toddler Category


BELOIT, Wis. (February 21, 2021) – The iconic Playskool® brand will reach a new generation of children in 2022, as PlayMonster partners with Hasbro to reimagine the beloved brand. For over 90 years, the Playskool name has been synonymous with quality toys and classic, learning fun. Today’s Playskool products continue this reputation, with new evergreen toys that will grow with families, and the launch of the first ever preschool brand that teaches Social Emotional Learning (SEL) in fun and playful ways.


Pillar brands in 2022 will include:


Playskool Glo Friends™ | Ages 2+ | From $12.99 – $39.99

This community of adorable, glow-in-the-dark bugs will illuminate a child’s world from morning to night. Each bug and playset in the Playskool Glo Friends line has fidget features and elements designed to teach the cornerstones of Social Emotional Learning (SEL) with kids. Using unique guides such as fidget features, movement moments and breath breaks, this collection brings learning and fun together into one fun toyetic play expression. The Playskool Glo Friends collection includes Glo Friends Story Packs, which feature softcover storybooks and a light-up Glo Friend toy; interactive fidget playsets that can also function as a night-lights; and an interactive soft character with four modes of play!


Playskool Little Wonders™ | Ages 6+ | From $12.99 – $34.99

These beautiful sensory playsets are made from sustainable wood, and infused with pops of color and engaging delights like lights, sounds and music. These toys encourage children to learn and grow while making discoveries about themselves and their world. The Playskool Little Wonders collection includes a Gimme-A-Ring™ play phone where you can record a special message for your little one; See-A-Key™ keyring with light-up buttons and adorable animal keys; and Pop-A-Tune™ piano with traditional and silly piano sounds.


The Original Magnatab® | Ages 3+ | From $19.99 – $29.99

This Montessori-learning, sensory-based drawing tablet uses magnets and a stylus to teach letters, shapes and numbers, with the possibility to free-draw whatever a child can imagine! Hear the click of the beads as they rise to the surface, then push them down to draw again. This tactical, interactive toy brings sensory and fidget play to every-day learning. Magnatab highlights include a selection of products that are great for at home use or the classroom, including Magnatab Free Draw;  Numbers & Shapes; A–Z Lowercase; and A–Z Uppercase.

PlayMonster Playskool brands will be widely available across retail, starting early 2022. For more information visit


About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute.

Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.


For More Information, Please Contact:                                             

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.comcreate new email


Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.comcreate new email


To learn more about PlayMonster, visit