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BELOIT, Wis –  (March 6, 2024) – PlayMonster Group LLC, the leading international toy and game company, today announces that Jonathan Berkowitz has joined PlayMonster as the new Chief Executive Officer (CEO).

A seasoned executive, Berkowitz comes to PlayMonster with an abundance of knowledge and over twenty years of leadership experience in the toy industry. With an unmatched passion for innovation, a keen eye for market trends, paired with his visionary approach to digital marketing and e-commerce, Jonathan will lead PlayMonster into new areas of growth and product development.

“PlayMonster is known to champion the power of play through their products, and I am thrilled by the opportunity to join a team filled with great innovators who have a clear dedication to the toy, game and craft spaces,” said Jonathan Berkowitz, PlayMonster CEO. “Together, we will unlock the company’s creative potential that will ignite a culture of success and propel the brand to sustainable growth.”

Berkowitz joins PlayMonster after a 17-year tenure at Hasbro, where he held several marketing and leadership roles culminating in his role as President of Hasbro Brands. During his time, he reinvented Nerf to become Hasbro’s top brand, revitalized Hasbro Gaming as well as built an industry-leading team that revolutionized the games category with Game of the Year winners like Pie Face and Speak Out.  Most recently, Jonathan was the COO of Barstool Sports where he led the day-to-day execution of the world’s top sports multimedia social and e-commerce brand.

With this announcement, Steve Adolph will be stepping down from the CEO role. The PlayMonster team thanks him for his contributions to the company during his tenure.

PlayMonster continues to be a dynamic force in the toy industry, both nationally and globally. Throughout 2024, PlayMonster is set to expand upon their portfolio offerings that encompass key categories including board games, outdoor toys, preschool toys and arts and crafts.

For more about PlayMonster, visit


About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” 5 Second Rule Relay and Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.


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