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The Enchanted World of PlayMonster’s My Fairy Garden™ Flourishes with Dallas Toy Fair Reveals!

Watch your world grow with new collectible characters, accessories and plants to bring your garden to life! 

BELOIT, Wis. (September 19, 2022) — Making its debut at Dallas Toy Fair, PlayMonster’s re-launch of My Fairy Garden™ makes a bold statement with new style, added play value and a focus on planting and nurturing with each of the unique fairies and their homes! Located at Booth #12-1001 on the Dallas Market Center’s show floor, visitors will get a first look into this enchanting fairy world from September 20th to September 22nd!

Visitors will experience the reveal of the My Fairy Garden™ line, featuring six new stunning grow-and-play sets, including Blossom Balloon, Hedgehog Haven, Well of Wishes, Nettles’ Nook, Twilight Treehouse, and Hop’s Hideaway. All sets are rooted in nature and feature six highly-detailed and articulated fairies centered around an earthly component: sun, air, water, earth, light, shadow, and dream. Each set also includes a Plantimal friend, removable growing areas, seeds for edible plants, hidden surprises and added play features. Plus, a special fairy field guide will provide children with an introduction to the fairy world and encourage participation in nature activities and projects! Each My Fairy Garden pack purchased contributes a donation to My Fairy Garden’s partnership with One Tree Planted, which helps to reforest the world.

“We’re incredibly excited to share how My Fairy Garden can make an impact on families, and the environment with its enchanting sweet style,” says Wendy Hartling, director of activity toys at PlayMonster. “It is a uniquely rewarding experience that opens a world of storytelling through grow and play.”

Launching in Spring 2023 with a fully-integrated marketing campaign, attendees can visit PlayMonster’s My Fairy Garden™ at Booth #12-1001 to find the following products from the brand’s 2023 product line:

 

My Fairy Garden Twilight Treehouse | $29.99 | Ages 4+

Welcome to the Fairy Realm! Join Rae the Light Fairy and her adorable Plantimal friend, Hop, and grow & play in your own magical Fairy Garden! Sow the seeds provided in the growing area, then tend to and nurture them with the garden accessories and watering can and watch them grow! Rae’s fairy lantern illuminates her Twilight Treehouse home for hours of fairy magic and play! Sit inside the treehouse and have a party with Hop and Rae, or have them swing on the branch outside. 

My Fairy Garden Hedgehog Haven | $19.99 | Ages 4+

Join Tara the Earth Fairy and her adorable Plantimal friends Twigs, Quill, and Prickles, and grow & play in your own magical Fairy Garden! Sow the red cabbage seeds provided, nurture them and watch your plants grow! The mushroom house has space for the Hoglets to sit at the table, and also have a nap in the rotating leaf beds. There’s even a little basket winch for a fun ride from the beds down to the seating area! The Hoglets can also go for a ride in the wheelbarrow and play on the leaf swings. Hours of fun for everyone! Also in the pack is a special Fairy Field Guide which tells you all about Fairy Tara and includes other nature activities and projects.

 

My Fairy Garden Blossom Balloon | $19.99 | Ages 4+

Welcome to the Fairy Realm! Join Skye the Air Fairy and her adorable Plantimal friend, Snap, and grow & play in your own magical Fairy Garden! Sow the coriander seeds provided in the growing area, then tend to and nurture them with the garden accessories and watering can and watch them grow! Land the pretty flower-shaped balloon on the tree branch or take Skye and Snap on an exciting flying adventure. Blow the flowers on the branches to make them spin! Also in the pack is a special Fairy Field Guide which tells you all about Fairy Skye and includes other nature activities and projects. 

 

My Fairy Garden Well of Wishes | $14.99 | Ages 4+

Join Kai the Water Fairy and her adorable Plantimal friend, Kibo, and grow & play in your own magical Fairy Garden! Sow the red amaranth seeds provided to create a magical, edible garden for Kai and Kibo. Add water to the separate pond section for Kibo to swim in, and fill the well to discover the secret surprise! Then use the well to fill the watering can to water your garden! Also in the pack is a special Fairy Field Guide which tells you all about Fairy Kai and includes other nature activities and projects.

My Fairy Garden Hop’s Hideaway | $12.99 | Ages 4+
Join Rae the Light Fairy and her adorable Plantimal friend, Hop, and grow & play in your own magical Fairy Garden! Sow the cornflower seeds provided to create a magical garden for Rae and Hop. Hop even has his own house to keep an eye on the garden and watch the plants grow. Also in the pack is a special Fairy Field Guide which tells you all about Fairy Rae and includes other nature activities and projects. 

My Fairy Garden Nettles’ Nook | $12.99 | Ages 4+

Join Luna the Shadow Fairy and her adorable Plantimal friend, Nettles, and grow & play in your own magical Fairy Garden! Sow the purple radish seeds provided to create a magical, edible garden for Luna and Nettles. Nettles even has their own house to watch over the garden and perhaps also have a nap. Also in the pack is a special Fairy Field Guide which tells you all about Fairy Luna and includes other nature activities and projects.

 

For more information on the latest products from PlayMonster and My Fairy Garden™, please visit https://www.playmonster.com

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.

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For More Information, Please Contact:  

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email 

 

Allison Yakeley (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email