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BELOIT, Wis – (November 29, 2023) – PlayMonster Group LLC, the leading international toy and game company, today announced that Brian Fitzharris has joined PlayMonster as the new Chief Commercial Officer (CCO).

With an impressive background in the toy industry, Fitzharris brings a wealth of experience that will undoubtedly strengthen PlayMonster’s global market position and enhance both client and vendor relationships. In this new role, he will be responsible for driving the growth and success of North American, UK, and International Sales. Fitzharris will also lead the Marketing organization, e-commerce operations, go-to-market strategies, and drive global sales growth while optimizing revenue and profitability.

“In this dynamic era of play and innovation, the PlayMonster portfolio stands as a cornerstone in the arts & crafts, toys and games categories. I am excited to join such a strong team of knowledgeable, talented and dedicated people, ” said Brian Fitzharris, PlayMonster CCO. “Between the strong items and brands we have in the portfolio and the best-in-class partnerships that the team has established, PlayMonster has the ingredients required to elevate the business to new heights of creativity and market prominence.”

Fitzharris joins PlayMonster after a 17-year tenure at Mattel, where he held several critical senior leadership roles, including Global Marketing positions on iconic brands like Hot Wheels and Barbie, International Marketing roles in Europe and Asia Pacific, and, most recently, as the Head of Sales to Walmart / Sam’s Club. His extensive experience across functions and geographies will be instrumental to the construction and execution of PlayMonster’s strategic roadmap.

“At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to have Brian join our team. His proven track record in discerning a brand’s trajectory and navigating that path to success, aligns seamlessly with our vision,” said Steve Adolph, PlayMonster CEO. “I am particularly eager for the injection of his fresh perspective, not just for 2024 but beyond.”

PlayMonster remains at the forefront of the toy industry’s growth and leadership, with an ambitious expansion plan highlighted by a dynamic lineup of new products and partnerships set to launch in 2024. The company is strategically enhancing its brand portfolio, aiming to elevate its presence and influence both nationally and globally.

For more about PlayMonster, visit


About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” 5 Second Rule Relay and Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, 5 Second Rule®, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.


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