Category: Press Releases

PLAYMONSTER REIMAGINES HASBRO’s ICONIC CLASSIC BRAND KOOSH® BALL WITH MUST-HAVE LICENSES!

 

BELOIT, Wis. (October 6, 2022) — PlayMonster Group LLC is bringing fandom to the palm of your hands with the launch of new Koosh Cameos, the iconic brand from Hasbro, a global branded entertainment company! For a limited time, fans can pick up four all-new Koosh character collectibles (two from Jurassic World and two from Star Wars, The Mandalorian), inspired by the brand that brought the world the iconic Koosh Ball!

These collectible Koosh items combined with sculpts of classic fan-favorite characters gives fans of all ages an opportunity to showcase their fandom in a #KeepItKoosh way! Whether your goal is to play or display these products, consumers are in for a treat this fall!

“As a team of long-time Star Wars and Jurassic World fans, we’re very excited to share these fan-favorite characters, in Koosh form!” says Sakita Withers, Global Brand Manager at PlayMonster. “These brand-new collectible products are the first in our new Koosh Cameos product line, and we can’t wait to share them and expand on the line’s character variety in future launches!”

Following the brand’s successful launch of the Koosh Flix Stix with YouTube mega-stars Dude Perfect this past August, the team is ready for another big win. Koosh Cameos will be available soon at an Amazon, BAM or Kohl’s retailer near you, make sure you keep an eye out for these highly-anticipated, fan-favorite Koosh items:

Jurassic World Cameos | Ages 8+ | $12.99

The classic Koosh ball is reimagined as stylized Jurassic World characters! Keeping the same satisfying Koosh texture and movement, celebrated Jurassic World characters will come to life in Koosh form for a limited-edition collectors series.

 

The Mandalorian Cameos | Ages 8+ | $12.99

Celebrated Star Wars characters will come to life in the form of Koosh collectible figures! Featuring the adorable Grogu and The Mandalorian from Emmy-winning Star Wars The Mandalorian franchise for a limited-edition collectors series.

 

To learn more about Koosh Cameos, and everything PlayMonster, please visit Playmonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

About Lucasfilm Ltd.

Founded by George Lucas in 1971, Lucasfilm is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; Lucasfilm Animation; and Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Additionally, Lucasfilm Singapore, produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm Ltd. is headquartered in San Francisco, California.

About Jurassic World

From Universal Pictures and Amblin Entertainment, Jurassic World immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist. Jurassic World is more than a film franchise. At every turn, this $5 billion film series delivers a larger-than-life destination for exploration, discovery, and epic adventure. Dinosaurs live again and they live in Jurassic World.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

 

© 2022 Hasbro, Inc. All Rights Reserved.

 

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For More Information, Please Contact:

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263 x275
lisa.wuennemann@playmonster.comcreate new email

Kassandra O’Brien
Beacon Communications (on behalf of PlayMonster)
289.264.6499
kobrien@beaconmediagrp.comcreate new email

Craft-tastic Nature: Scavenger Hunt Potions Conjures up a Specialty Toy of the Year Award! 

BELOIT, Wis –  (September 21, 2022) – PlayMonster Group LLC is proud to announce that Craft-tastic Nature: Scavenger Hunt Potions has been awarded a Toy of the Year (TOTY) Award, the industry’s most prestigious honor  in the Specialty Toy category. Loved by both kids and parents, this popular activity kit is known for the fun and creativity it inspires, along with a true appreciation for the wonder of nature.

 

For the passionate team of toy enthusiasts behind the Craft-tastic brand, helping children and families explore new ways to engage and discover the nature around them has been a goal when creating the Craft-tastic Nature: Scavenger Hunt Potions kit. As PlayMonster’s beloved crafts kit receives the industry-recognized TOTY Award, the team behind the product hopes more children will have the chance to go outside and create magical potions of their own!

 

“It’s such an honor to know that a toy that brings crafts and activities outdoors has resonated so much with families, enough for it to earn its own Toy of the Year Award!” says Wendy Hartling, Director of Activity Toys. “There’s nature all around us, and our team of toy inventors are thrilled to know the Craft-tastic Nature: Scavenger Hunt Potions kit is doing exactly what it’s researched and made to do: help families get creative and learn more about the environment.”

 

The TOTY Awards are often referred to as the “Oscars” of the toy industry and the winners are determined by elite members of the toy industry, including play experts, journalists, academics, retailers, and other toy experts.

“We are thrilled to bring the industry together to celebrate the best of the best in toy,” said Pamela Mastrota, Executive Director of The Toy Foundation. “It’s inspiring to see the imagination and creativity behind every toy and the industry’s collective focus to deliver the extraordinary benefits of play to both children and adults.”

Craft-tastic Nature: Scavenger Hunt Potions

Adventure out into nature with Scavenger Hunt Potions! Go outside and collect magical, natural ingredients, then combine them to create special magic potions! There are enough materials to make seven potions—and the bottles can be reused again and again! Make a Sunshine Potion, Rainbow Potion or create your own Nature Potion! This kit is perfect for getting children out into the environment and appreciating their natural world. Instructions come with 7 potion recipes and space to write in your own.

Ages 4+

MSRP  $19.99

For more information about Craft-tastic Nature: Scavenger Potions, and other award-winning Craft-tastic items, visit amazon.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

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For More Information, Please Contact:

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

Allison Yakeley
Beacon Communications (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email

Watch your world grow with new collectible characters, accessories and plants to bring your garden to life! 

BELOIT, Wis. (September 19, 2022) — Making its debut at Dallas Toy Fair, PlayMonster’s re-launch of My Fairy Garden™ makes a bold statement with new style, added play value and a focus on planting and nurturing with each of the unique fairies and their homes! Located at Booth #12-1001 on the Dallas Market Center’s show floor, visitors will get a first look into this enchanting fairy world from September 20th to September 22nd!

Visitors will experience the reveal of the My Fairy Garden™ line, featuring six new stunning grow-and-play sets, including Blossom Balloon, Hedgehog Haven, Well of Wishes, Nettles’ Nook, Twilight Treehouse, and Hop’s Hideaway. All sets are rooted in nature and feature six highly-detailed and articulated fairies centered around an earthly component: sun, air, water, earth, light, shadow, and dream. Each set also includes a Plantimal friend, removable growing areas, seeds for edible plants, hidden surprises and added play features. Plus, a special fairy field guide will provide children with an introduction to the fairy world and encourage participation in nature activities and projects! Each My Fairy Garden pack purchased contributes a donation to My Fairy Garden’s partnership with One Tree Planted, which helps to reforest the world.

“We’re incredibly excited to share how My Fairy Garden can make an impact on families, and the environment with its enchanting sweet style,” says Wendy Hartling, director of activity toys at PlayMonster. “It is a uniquely rewarding experience that opens a world of storytelling through grow and play.”

Launching in Spring 2023 with a fully-integrated marketing campaign, attendees can visit PlayMonster’s My Fairy Garden™ at Booth #12-1001 to find the following products from the brand’s 2023 product line:

 

My Fairy Garden Twilight Treehouse | $29.99 | Ages 4+

Welcome to the Fairy Realm! Join Rae the Light Fairy and her adorable Plantimal friend, Hop, and grow & play in your own magical Fairy Garden! Sow the seeds provided in the growing area, then tend to and nurture them with the garden accessories and watering can and watch them grow! Rae’s fairy lantern illuminates her Twilight Treehouse home for hours of fairy magic and play! Sit inside the treehouse and have a party with Hop and Rae, or have them swing on the branch outside. 

My Fairy Garden Hedgehog Haven | $19.99 | Ages 4+

Join Tara the Earth Fairy and her adorable Plantimal friends Twigs, Quill, and Prickles, and grow & play in your own magical Fairy Garden! Sow the red cabbage seeds provided, nurture them and watch your plants grow! The mushroom house has space for the Hoglets to sit at the table, and also have a nap in the rotating leaf beds. There’s even a little basket winch for a fun ride from the beds down to the seating area! The Hoglets can also go for a ride in the wheelbarrow and play on the leaf swings. Hours of fun for everyone! Also in the pack is a special Fairy Field Guide which tells you all about Fairy Tara and includes other nature activities and projects.

 

My Fairy Garden Blossom Balloon | $19.99 | Ages 4+

Welcome to the Fairy Realm! Join Skye the Air Fairy and her adorable Plantimal friend, Snap, and grow & play in your own magical Fairy Garden! Sow the coriander seeds provided in the growing area, then tend to and nurture them with the garden accessories and watering can and watch them grow! Land the pretty flower-shaped balloon on the tree branch or take Skye and Snap on an exciting flying adventure. Blow the flowers on the branches to make them spin! Also in the pack is a special Fairy Field Guide which tells you all about Fairy Skye and includes other nature activities and projects. 

 

My Fairy Garden Well of Wishes | $14.99 | Ages 4+

Join Kai the Water Fairy and her adorable Plantimal friend, Kibo, and grow & play in your own magical Fairy Garden! Sow the red amaranth seeds provided to create a magical, edible garden for Kai and Kibo. Add water to the separate pond section for Kibo to swim in, and fill the well to discover the secret surprise! Then use the well to fill the watering can to water your garden! Also in the pack is a special Fairy Field Guide which tells you all about Fairy Kai and includes other nature activities and projects.

My Fairy Garden Hop’s Hideaway | $12.99 | Ages 4+
Join Rae the Light Fairy and her adorable Plantimal friend, Hop, and grow & play in your own magical Fairy Garden! Sow the cornflower seeds provided to create a magical garden for Rae and Hop. Hop even has his own house to keep an eye on the garden and watch the plants grow. Also in the pack is a special Fairy Field Guide which tells you all about Fairy Rae and includes other nature activities and projects. 

My Fairy Garden Nettles’ Nook | $12.99 | Ages 4+

Join Luna the Shadow Fairy and her adorable Plantimal friend, Nettles, and grow & play in your own magical Fairy Garden! Sow the purple radish seeds provided to create a magical, edible garden for Luna and Nettles. Nettles even has their own house to watch over the garden and perhaps also have a nap. Also in the pack is a special Fairy Field Guide which tells you all about Fairy Luna and includes other nature activities and projects.

 

For more information on the latest products from PlayMonster and My Fairy Garden™, please visit https://www.playmonster.com. 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.

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For More Information, Please Contact:  

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email 

 

Allison Yakeley (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email

Steve Adolph joins as President; Sharon Fosbery promoted to Chief Brands & Strategy Officer

 

BELOIT, Wis. (September 15, 2022) — PlayMonster Group LLC., a leading international toy and game company, announces that global business leader Steve Adolph has joined the company as President, and Sharon Fosbery has been promoted to Chief Brands & Strategy Officer to join the company leadership team.

Having served as president and CEO at a range of companies throughout his career, Adolph has extensive global retail operations leadership experience in both consumer and business-to-business sectors, working with leading blue-chip clients including Amazon, Apple, Coke, Facebook, Intel, P&G, Red Bull, Samsung, Target and Walmart.

Reporting to CEO Tim Kilpin, Adolph will work alongside Kilpin on strategic initiatives and growth in the organization with a primary focus on global operations.

Also joining the senior leadership team from her previous role as Sales and Marketing Director for PlayMonster UK is Sharon Fosbery. In the newly created position of Chief Brands & Strategy Officer, she will focus on developing and driving long-term global brand strategy across the organization. Fosbery brings a powerful toy and game marketing background of 25 years, in which she has helped shape the long-term strategic direction for a number of brands and companies, including PlayMonster, University Games and Hasbro.

“We have set the stage for a new era of growth here at PlayMonster, and both Steve and Sharon bring a strong measure of strategic leadership in marketing and operations that will serve us well as we step into the next phase of our global success,” says CEO Tim Kilpin.  “As we head to Dallas with an incredibly strong team in place, we are excited to present the most innovative, consumer-tested toy lines we have ever launched, and this is just the beginning of the amazing growth of PlayMonster.”

With a strong 2022 performance and a dynamic new range of 2023 product launches showing in this fall’s retail previews, PlayMonster is continuing to actively expand its footprint in new spaces and channels, both in the US and globally.

New business lines in craft and activity, bolstered by the recent acquisition of Ann Williams Group and the tremendous success of Koosh, have greatly expanded the company’s growth this year.

Additionally, a strengthened focus on licensing introduced by Kilpin has boosted business across core games and activities, including the hot introduction of The Magical World of Disney Trivia,

PlayMonster announced a significant capital injection from global private equity firms Adams Street Partners and H.I.G Capital earlier this year, along with a recent expansion to its sales team.

For more information, visit playmonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives of all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as Koosh®, Playskool, Spirograph®, The Magical World of Disney Trivia, “TOTY Game of the Year” Yeti in My Spaghetti®, plus 5 Second Rule®, Relative Insanity®, THINGS…®, Farkle, Five Crowns®, Colorforms, Fashion Plates®, Latchkits®, Snap Ships® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

 

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Contact:

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

Allison Yakeley
Beacon Communications (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email

 

BELOIT, Wis. (September 6, 2022) — The classic way to create countless amazing designs, Spirograph, has delighted millions and inspired generations of artists for over 50 years by turning a blank page into a beautiful work of art. Hasbro, a global play and entertainment company and PlayMonster are excited to announce Spirograph is taking its classic spiral-design sets to new heights of creativity with a suite of exciting new launches this fall, including Spirograph 3D, the Spirograph Mandala Maker, Spirograph Cyclex Clips and Spirograph Cyclex Studio bringing much-anticipated licensed characters into the line for the first time!

Spirograph 3D | $14.99 | Ages 8+

Combining time-tested creativity with 3D fun, Spirograph 3D allows young artists to create amazing art that pops right off the paper! Make endless dimensional designs that will dazzle your eyes!

 

Spirograph Mandala Maker | $24.99 | Ages 8+

Inspired by the popular Mandala trend that has enchanted millions, Spirograph Mandala Maker invites artists of all ages to create beautiful large-scale Spirograph artwork using the interchangeable Mandala wheel, adding countless mandala patterns to create endlessly beautiful and captivating works of art.

 

Spirograph Cyclex Clips and Spirograph Cyclex Studio | $5.99 and $24.99  | Ages 5+

Spirograph is now available on-the-go for even more fun with Cyclex Clips, featuring popular characters from kids’ favorite movies and shows! Clip your favorite character on a backpack or gym bag to show your love, then unclip to use the Spirograph drawing tool whenever you feel crafty! With a special Cyclex drawing tool that combines the wheel and gears together, Spirograph Cyclex Clips make drawing fun and easy for kids 5+.

“As Spirograph products continue to be enjoyed by artists and craft enthusiasts alike, our passionate team of product designers are excited to innovate and introduce new ways for Spirograph fans to create,” says Lisa Wuennemann, vice president of marketing at PlayMonster. “We have more exciting ways to design and play on the way, so please stay tuned!”

For more information on the latest products from PlayMonster and Spirograph, please visit https://www.playmonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a  better place for all children, fans and families. Hasbro delivers immersive brand experiences for global  audiences through consumer products, including toys and games; entertainment through eOne, its  independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer  of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and  DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes  MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,  DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner  brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship,  including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s  Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely  shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact: 

 

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

 

Allison Yakeley
Beacon Communications
(on behalf of PlayMonster Group LLC)
ayakeley@beaconmediagrp.comcreate new email

Koosh Flix Stix invites fans to test their skills head-to-head

BELOIT, Wis. (August 29, 2022) — “Easy to pick up, hard to put down” once again drives the incredible success and popularity of Koosh with the new launch of the highly-anticipated Koosh Flix Stix. Hot off the heels of an incredible year in 2021, Koosh has been flying off shelves, as well as around rooms and in backyards everywhere! The brand looks forward to bringing even more excitement to Koosh fans as they launch Koosh Flix Stix with everyone’s favorite dudes, Dude Perfect.

It’s all in the flick; it’s all in the wrist!  With its lacrosse-inspired scoop and pass-and-shoot play pattern, it won’t just be sports fans who will enjoy Koosh Flix Stix play with endless hours of fun for family and friends to test their skills and go head-to-head.

Fans can’t get enough Koosh, or the YouTube mega-star group Dude Perfect who has accumulated a mass following of over 50 million subscribers and engaged millions of their loyal fan base in last year’s wildly successful #KooshChallenge. Fans can expect another action-packed year of trick shots and incredible stunts featuring Koosh Flix Stix.

“Koosh is once again lined up to be a must-have toy of the year. Our renewed partnership with Dude Perfect and the successful launch of Koosh Flix Stix continue to prove that adults and kids of all ages enjoy Koosh’s immersive play and are ready to take it to the next level,” said Lisa Wuennemann, VP Marketing at PlayMonster.

Get your Koosh Flix Stix at Target now; ages 6+, MSRP $29.99.  Watch for Dude Perfect’s AWESOME content across their channels. #KeepItKoosh

 

For more information, visit https://www.playmonster.com.

 

Koosh is a trademark of Hasbro. © 2022 Hasbro. All Rights Reserved.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a  better place for all children, fans and families. Hasbro delivers immersive brand experiences for global  audiences through consumer products, including toys and games; entertainment through eOne, its  independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer  of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and  DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes  MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,  DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner  brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship,  including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s  Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact: 

 

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

 

Allison Yakeley (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email

Craft-tastic Nature: Scavenger Hunt Potions in the running for 2022 Specialty Toy of the Year; Voting open now to fans and members of the public

 

 

BELOIT, Wis. (August 18, 2022) — PlayMonster Group LLC is excited to announce that Craft-tastic Nature: Scavenger Hunt Potions has been named a finalist for the 2022 Toy of the Year (TOTY) Awards, the industry’s most prestigious honor, in this year’s Specialty Toy of the Year category.  Loved by both kids and parents, this popular activity kit is well known for the fun and creativity it inspires, along with a true appreciation for the wonder of nature.

The TOTY Awards, administered by The Toy Association, are frequently referred to as the “Oscars” of the toy industry, and finalists are announced from a field of hundreds of nominations. Finalists are determined by elite members of the toy industry, including retail buyers, industry influencers, academics, media and more.

Craft-tastic Nature: Scavenger Hunt Potions

Adventure out into nature with Scavenger Hunt Potions! Go outside and collect magical, natural ingredients, then combine them to create special magic potions! There are enough materials to make seven potions—and the bottles can be reused again and again! Make a Sunshine Potion, Rainbow Potion or create your own Nature Potion! This kit is perfect for getting children out into the environment and appreciating their natural world. Instructions come with 7 potion recipes and space to write in your own.

Ages 4+

MSRP  $19.99

playmonster.com

Vote for Craft-tastic Nature: Scavenger Hunt Potions for Specialty Toy of the Year HERE! Voting for TOTY 2022 will close on September 2, 2022.

 

“We are honored and excited to have been selected as a finalist for the TOTY Awards,” said Wendy Hartling, Director of Activity Toys. “2022 has been a tremendous year for Craft-tastic and the entire PlayMonster activities line, and being named a finalist is an indication of the hard work and creativity of our entire team. We are thrilled to be recognized as the gold standard in toys by the industry and consumers alike.”

The TOTY Awards will take place on September 20th in Dallas, TX, where winners across 17 categories of play, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will have their names called in what promises to be the most exciting TOTY Awards yet.

For more information about Craft-tastic Nature: Scavenger Potions, and other award-winning Craft-tastic items, visit playmonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

 

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For More Information, Please Contact:

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

Eva Sofia Flores
Beacon Communications (on behalf of PlayMonster)
eflores@beaconmediagrp.comcreate new email

BELOIT, Wis. (August 16, 2022) — Featuring the iconic humor of American comedian Jeff Foxworthy, PlayMonster is bringing fans of the original Relative Insanity party game a brand-new edition with all new set up and punchline cards to bring out the comedian in you and your friends!

Folks, there’s a brand-new generation of exciting Relative Insanity questions and punch lines ready for your next big game night! Based on the original Relative Insanity game, which was named a 2019 Toy Of The Year Finalist, Jeff Foxworthy’s brand-new Relative Insanity 2nd Generation party game brings all-new content with the same hilarious moments to bring on some crazy family humor between 4 to 12 players.

For new players, the gameplay is easy to pick up! Here’s how you play:

1. Read a setup card aloud, like: “From across the room, my sister texted me …”
2. Then, everyone else chooses one of their punch line cards to finish the phrase.
   1. “This is not my happy place.”
   2. “Our gene pool needs some chlorine.”
   3. “Would it look too obvious if I offered Dave a breath mint?”
3. And then the reader picks the funniest reply and gives that player the card!
4. The player with the most setup cards at the end of the game is the winner!

Each Relative Insanity 2nd Generation game comes with 400 punch line cards, 100 setup cards and official rules. Now available on Walmart.com, and soon at Meijer and Fred Meyer retailers. Foxworthy’s newest party game invites 4-12 players (ages 14+) to bring out their comedic chops and have a grand time!

For more information on Relative Insanity 2nd Generation and other PlayMonster products, please visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.

About Jeff Foxworthy

Jeff is one of the world’s most respected comedians. He’s the largest-selling comedy-recording artist, a multiple Grammy Award nominee and bestselling author of more than twenty-six books. He’s hosted or starred in five TV series and was also a part of one of the most successful comedy tours of all time, The Blue Collar Comedy Tour. And let’s not forget he’s given families more jokes than they know what to do with…

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For More Information, Please Contact: 

 

Lisa Wuennemann
PlayMonster LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

 

Allison Yakeley (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email

Company expands focus on globally structured growth initiatives

BELOIT, Wis. (July 6, 2022) – PlayMonster is pleased to announce the appointment of Amy Graczyk to the new role of Chief People Officer. A cross-functionally talented leader with global expertise across multiple industries, Graczyk brings a specialized focus on supporting organizations and high-performance teams amidst transformational growth.

In her role, she will oversee setting and implementing strategic HR direction in people, culture, organizational structure, diversity, and inclusion across teams globally.

Graczyk brings over 25 years of experience in leading and advising organizations on talent development, culture, employee engagement, change management, technology implementation, as well as developing and delivering human capital HR strategies and solutions.  She most recently served as Chief People Officer with Vericity Inc., the parent company for Fidelity Life & eFinancial and previously spent fifteen years successfully leading organizational development at Kraft Foods.

“Joining Play Monster presents such an exciting opportunity with a global future: one to help further shape the company’s culture, where joy is reflected not only in its products – but in the work environment, too.” says Graczyk. “My passion is working with teams collaboratively to help drive results, and what’s happening at PlayMonster is incredibly dynamic and exciting to be part of.”

Tim Kilpin, Chief Executive Officer at PlayMonster says: “As we continue to grow PlayMonster as a fast-paced and globally structured organization, people, talent, and organizational excellence remain a top priority, with employees being our most valuable asset.  Amy brings tremendous value in her leadership approach, and we are delighted to welcome her to the team.”

For more information, please visit www.playmonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games, and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

###

 

For More Information, Please Contact:

Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263
lisa.wuennemann@playmonster.comcreate new email

Allison Yakeley
Beacon Communications (on behalf of PlayMonster)
ayakeley@beaconmediagrp.comcreate new email