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Color Monsters Full of Personality Make Awesome Collectible Figures

BELOIT, Wis. (January 28, 2019) — PlayMonster LLC has joined forces with Wind Sun Sky, in partnership with Skybound Entertainment and Big Blue Bubble, as master toy license in North America for the top-grossing mobile game My Singing Monsters. PlayMonster plans a multi-year program for figures, playsets, games and accessories. The first wave of this program, a line of collectible harmonizing figures and accessories, will be unveiled during North American International Toy Fair in New York, February 16 – 19 at booth #435.

In My Singing Monsters, players young and old add monsters to their islands to create songs. Each monster has its own personality and part in the song, so the song changes as more monsters are added. Along the way, players feed and breed their monsters, and add structures for hours of fun. The game has 80+ million players worldwide, with one million players added monthly, plus 410+ million YouTube views. Fans are ready to see the game and its characters come to life, and PlayMonster agrees:

“Partnering with Wind Sun Sky is an ideal collaboration for us,” said Scott Flynn, VP of Sales & Marketing at PlayMonster. “My Singing Monsters is all about the unique personalities of the monsters, creative islands and scenery, and fun music. Players are very engaged when they play the game, and all of this will translate really well into toys. It’s definitely an exciting opportunity for PlayMonster!”

For 2019, PlayMonster will launch the My Singing Monster Harmonizing Collectibles in July. The popular Plant Island monsters Entbrat, Furcorn, Toe Jammer, Mammott, Noggin and Maw will be articulate 3D figures that sing on their own, and harmonize together when multiple are collected. Each monster is sold separately, and comes with one of its favorite accessories from the mobile game. More monsters are planned to follow in early 2020.

Also debuting in 2019 will be the My Singing Monster Babies, which are baby versions of the popular monsters. Each baby monster comes inside its unique and colorful egg and make adorable collectibles. PlayMonster plans to release eight babies per year.


 About My Singing Monsters:

My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 80 million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies. Each monster has its own unique sound, so players can mix and match monsters to create different melodies.


About Wind Sun Sky:

Wind Sun Sky Entertainment is a Vancouver-based and Canadian controlled multimedia entertainment company. The studio is led and controlled by former LucasFilm executive, Catherine Winder (The Angry Birds Movie, Star Wars; The Clone Wars). Based in Vancouver, Wind Sun Sky Entertainment is a full-service producer of creator driven mulit-platform content with a focus on developing Canadian content for the domestic, U.S. and international marketplace. The film-makers behind such notable projects as The Walking Dead, Fear the Walking Dead, and Outcast, Robert Kirkman and David Alpert, are minority partners in the venture along with entrepreneur Jon Goldman (Greycroft Partners LLC).


About Skybound Entertainment:

Founded in 2010, Skybound Entertainment is a multiplatform entertainment company managed by partners Robert Kirkman, David Alpert and Jon Goldman. Skybound houses projects ranging from television, film, emerging platforms, comics, interactive gaming, live events, and more. In 2016, the company expanded to Vancouver with the opening of their Skybound North office, working to expand Skybound’s footprint into the animation and children’s space with top Canadian talent. In 2018, Skybound opened GammaRay, a video-content brand focused on pop culture, and expanded Skybound Games into a venture focused on publishing independently developed games.


Skybound Entertainment is responsible for television hits including The Walking Dead, Fear the Walking Dead, Outcast, Robert Kirkman’s Secret History of Comics, and currently holds a first-look television deal with Amazon Studios. On the film side, Skybound has a first-look deal with Universal. Robert Kirkman’s second-longest running comic series Invincible will be developed for film at Universal and as an animated series for Amazon. The interactive gaming slate includes partnerships with Telltale, Starbreeze, Skydance, Scopely, and more. Skybound is currently publishing comic book titles The Walking Dead, Oblivion Song, Die!Die!Die!, Outcast, Redneck, Gasolina, Crude, and more.


About Big Blue Bubble:

Big Blue Bubble is an established mobile gaming company with more than a decade of experience creating fun, innovative, and accessible titles. They develop mobile games that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble is a pioneer in the mobile gaming industry and has developed more than 100 video game titles since 2004. Having entered the field long before the days of smartphones, they maintain a proven track record of being the first to market with a variety of innovations in technology and game design, including original gameplay mechanics and revolutionary cross-platform game engines. These milestones have solidified Big Blue Bubble as a long-standing industry veteran. Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA, and IGN for economic growth, people’s choice and editor’s choice, respectively. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including our top-grossing flagship franchise, My Singing Monsters.


About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

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Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461           /