PLAYMONSTER EXTENDS THEIR MINDFUL, MODERN MIRARI INFANT/TODDLER LINE WITH NEW SKILL-BASED TOYS

Classic Play That Encourages Wonder and New Discoveries is What Mirari is All About—and Now Children Have Even More Ways to Have Fun While Growing and Learning!

BELOIT, Wis. (February 22, 2020) — After a successful relaunch of the Mirari® brand in 2019, PlayMonster develops three new toys that fit the line’s values of quality play with sustainable material, and focus on different play patterns. The newest Mirari toys will be demonstrated at North American International Toy Fair in New York, February 22 – 25 at booth #435.

SkillDillies™ is an assortment of three animal friends that focus on specific fine motor development needs. Fine motor skills are basic, essential skills that babies need to learn and develop as they grow and meet milestones. These skills—grasping, poking, twisting, pointing, pincer grasp, hand-to-hand transfer—are needed for future success in holding a pencil, turning a knob to open a door, holding their own food and drink, and so on. Providing children with engaging toys is a fun way help with their development.

Each 4″ – 5″ SkillDillies character is made using sustainable wood, smooth plastic and soft silicone rubber. The snail has a knob for babies to practice grasping and twisting and turning, and children can also push the snail and make it roll along! The owl, with two handle-like wings, allows babies to practice hand-to-hand transfer, as well as turning with the movable head. The fish, with its soft pegs that pop up and down, is perfect for practicing the pincer grasp. SkillDillies inspire wonder and giggle for age 0 – 6 months.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.comcreate new email                    jsiemens@chizcomm.comcreate new email