PlayMonster’s Sakita Withers Wins Big at the Women in Toys 30th Anniversary Awards
BELOIT, Wis. (March 2, 2022) – PlayMonster is proud to announce that Sakita Withers has won a 2022 Wonder Woman Award in the Rising Star, Marketing/PR category. This is one of the most prestigious awards for women in the toy industry, and PlayMonster could not be more proud to have one of their own recognized in this way!
The Wonder Women Awards is an annual event held by the Women in Toys (WiT) Licensing and Entertainment organization that recognizes and honors remarkable leaders, entrepreneurs and changemakers for their outstanding contributions in the toy, licensing and entertainment industries.
Award winner Sakita Withers is a Brand Manager at PlayMonster, and has been with the company for two years. Sakita’s leadership has been instrumental in the successful launch of Snap Ships, Koosh, and BriteBrush brands, and now the much-anticipated relaunch of the beloved Playskool line. Under Sakita, Snap Ships built an engaged and loyal fanbase by leveraging content and the expansive product line. Her background in toys (Manager, Global Brand Development and Marketing—Hasbro My Little Pony) and infant products (Brand Manager—Evenflo) gave her the experience and perspective to efficiently and effectively lead a team of product developers, creative associates, content developers, marketers and more to make Snap Ships a success.
Sakita Withers, Brand Manager at PlayMonster, says: “To be awarded WiT’s Rising Star Award is an absolute honor. Women in the industry have come so far over the past 30 years, and it’s gratifying to see recognition for our hard work! I first fell in love with toys in my late grandmother’s playroom. From He-Man to Barbie, she encouraged discovery and play, and was truly a role model in all respects. This award was made possible thanks to her.”
Lisa Wuennemann, Vice President, Marketing at PlayMonster, says: “I’m proud of what Sakita has accomplished in a short time at PlayMonster. She ensured that every aspect of the Snap Ships launch was consistent and impressive with a great-looking product with huge playability that appealed to boys, parents and collectors; launch events; and supporting YouTube content. This year she is applying the same strategic thinking and level of detail to PlayMonster’s launch of Playskool. She is just getting started!”
Women in Toys is a non-profit organization that champions and advocates for the advancement of women through leadership, networking and educational opportunities. WiT members open doors for one another and are eager to share what they’ve learned, and are dedicated to change in the industry. Through the critical resources and programming the organization provides, and the connections they help to forge, WiT creates limitless opportunities for women to thrive at all levels of their career.
For more information, please visit www.playmonster.com.
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.
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