Beloit, WI (Nov 5, 2020) – As it continues to expand its global business with a focus on categories and brands that deliver a fresh approach to great classic play, PlayMonster LLC has announced a deal with Hasbro to bring an exciting new KOOSH™ line to retail for Fall 2021.
Thirty-five years after its first introduction in 1986, KOOSH continues to deliver fans a fun and entertaining play experience that consumers love. Kick it, toss it, bounce it, roll it, hold it in your hand, KOOSH remains undeniably cool and satisfying to play with. PlayMonster plans to amplify the fun and reach all new audiences with exciting new line extensions and a dynamic marketing rollout celebrating all things KOOSH.
In addition to the original KOOSH ball, the new PlayMonster line will feature additional SKU’s great for active indoor and outdoor fun, including KOOSH Woosh, KOOSH Paddle, and Mondo KOOSH.
“KOOSH is set to be the Play All Day brand that lives in the hands and homes of kids everywhere,” says Tim Kilpin, president of PlayMonster. “As we continue to expand our relationship with Hasbro, we are excited to be going into a new category and extending a powerful, nostalgic brand that is widely known and loved by consumers of all ages.”
“We’re thrilled to work with PlayMonster to introduce the KOOSH brand to a new generation,” said Casey Collins, General Manager & SVP of Global Consumer Products at Hasbro. “The talented team at PlayMonster has a proven track record of tapping into nostalgia while innovating classic brands in response to how kids play today. We’re excited for people of all ages to experience all that KOOSH has to offer next year.”
Part of PlayMonster’s mission to build brands and franchises that uniquely interpret and innovate classic play, the new Hasbro deal and KOOSH launch further demonstrate the company’s growth and expansion into new categories and partnerships. Nominated for three 2021 TOTY Awards, the past year has marked significant momentum for the company, including the acquisition of Kahootz Toys, the appointment of industry veteran Tim Kilpin to President, leading the growth of classic play through pandemic challenges and the tremendous success of this year’s new product introductions including Snap Ships, Break In and Drone Home.
With endless possibilities of play, PlayMonster’s exciting new KOOSH line will jiggle, bounce and roll into retail in Fall 2021.
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograpgh , Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, Break In™, Drone Home™ and Snap Ships™.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook.)
© 2020 Hasbro, Inc. All Rights Reserved.
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