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PATCH PRODUCTS TO BEGIN DISTRIBUTING POPULAR AUSTRALIAN CRAFT KIT WOOD WORX IN U.S.

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Contact       
Lisa Wuennemann                               
Patch Products, Inc.                                                                        
(800) 524-4263, ext. 275
lisaw@patchproducts.com

BELOIT, Wis.— Patch Products is thrilled to announce they have signed a distribution agreement with Colorific, granting Patch the exclusive right to market and distribute Wood WorX™ craft kits in the United States and Canada, effective January 1, 2014.

Wood WorX kits are proven best-sellers in Europe and Australia for Colorific, and now Patch will distribute them in North America! The crafty kits are made of high-quality wood, and are fun and easy to assemble! Each kit has easy-to-follow instructions that allow children to build something different and includes glue, paint and decals to make a customized toy. Once they build the jet fighter, jewelry box, etc., children can actually play with and use their new wooden toy or accessory. This building toy is a great way for children to create and personalize playthings for themselves!

Colorific, one of Australia’s leading family-owned toy and educational resources companies, has sold over two million units of Wood WorX since its launch in 2004, selling over 750,000 in the past two years alone. Wood WorX is Colorific’s top brand, and Patch is excited to now be adding it to its Lauri line of craft, developmental and educational products, and Patch will strive to continue its success on a new continent!

To launch, Patch Products will have six different Wood WorX titles: three tailored to boys with vehicle and dinosaur themes, and three tailored to girls with jewelry and stationery themes. For ages 5 and up. Later in 2014, look for the Wood WorX “impulse” line of smaller starter kits with vehicle themes.

Patch Products is a family-owned company, leading the toy industry in design, manufacturing and marketing of games, children’s puzzles, preschool toys, creative activities and teaching tools. Top-selling brands include 5 Second Rule®, Perplexus™ Don’t Rock the Boat™, Farkle, The Game of THINGS…®, Mirari®, Buzzword®, Stratego®, What’s Yours Like?®, Lauri® and Wooly Willy®. Patch focuses on innovation through building brands and creating new categories.

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