CHICAGO, IL (February 5, 2026) — PlayMonster, a leading global toy and game company, today announced it has secured the brick-and-mortar distribution rights for Tales, the breakout social-first card game that has rapidly gained traction through its viral online presence and repeat-play appeal. The agreement expands PlayMonster’s games portfolio while reinforcing the company’s focus on titles that are fun to play, fun to watch, and fun to share.
Since its Amazon launch just over a year ago, Tales has experienced a meteoric rise fueled by its highly sticky gameplay and a powerful digital presence, with more than 4,000 TikTok videos created around the game and over 500 million impressions across Meta and TikTok. This momentum quickly established Tales as the #1 conversation card game on Amazon for 2025.
Building on this rapid growth, the agreement gives PlayMonster the ability to significantly expand the brand’s retail presence through new brick-and-mortar placements, as well as participating retailers’ corresponding e-commerce platforms. This expanded distribution, combined with the ability to drive new product innovations, sets the course for a strong long-term partnership and brand growth.
“This partnership is a natural fit for PlayMonster,” said Jonathan Berkowitz, CEO of PlayMonster. “Tales has already demonstrated strong consumer demand and broad appeal, and we see tremendous opportunity to scale the brand at retail while also investing in new ideas and innovations that will keep the game fresh and relevant for years to come.”
For Tales, the partnership represents a key step in scaling the game beyond e-commerce and into mass retail.
“Partnering with PlayMonster marks an exciting new chapter for Tales,” said Spencer Wise, CEO of Tales. “PlayMonster’s proven expertise in retail distribution and brand development gives us confidence that Tales will reach more players than ever before, while also opening the door to new creative possibilities for the game’s future.”
The collaboration underscores both companies’ shared commitment to growing the games category through innovation, accessibility, and memorable play experiences. Tales is expected to debut in stores beginning fall 2026.
For more information, visit www.playmonster.com.
About PlayMonster
PlayMonster® is a leading international toy and game company on a mission to connect people around the world through the power of social, shareable play and creative experiences. The company is committed to delivering exceptional play value through the design, manufacture, and marketing of innovative toys, games, and activities. PlayMonster’s diversified portfolio includes award-winning brands and products such as Marshmallow Madness, Taco vs Burrito, Never Have I Ever, TOTY Game of the Year Yeti in My Spaghetti®, Pigs on Trampolines, The Magical World of Disney Trivia, Five Crowns®, Farkle, Story Time Chess, Koosh®, Spirograph, Loopdedoo, Fashion Plates® and Colorforms.
About Tales
Tales is the creator of the bestselling conversation card game series designed to deepen your most important relationships. With six editions — Couples, Family, Friends, Teens, Kids, and Life Story — Tales has generated hundreds of millions of organic impressions, been featured on Good Morning America, and earned the #1 ranking in its category on Amazon. For more information, visit www.tales.com.
