New Product Ideas

“A good idea will keep you awake during the morning, but a great idea will keep you awake during the night.” –Marilyn vos Savant


Thanks for your interest in submitting a new product concept to PlayMonster! At this time we have completed our 2021 toy and game line planning. We will reopen the New Product Ideas submissions process in November when we begin planning for the 2022 season. Meanwhile, we encourage you to continue evolving your concept. If it’s a game – play test, play test, play test! If you are working on a toy, continue to evolve your working prototype, research your positioning and/or reach out to manufacturers to get an estimated cost to produce.

Many resources are available online. Here are just as few:

• First, read The Toy Industry Association’s Toy Inventor/Designer Guide. It offers lots of helpful information about the industry and what it takes to develop an idea that will sell!
• For some additional advice from one of our own, check out this BLOG post: Behind the Curtain of Toy Manufacturer Concept Selection
• Finally, please look carefully at our product offerings on this site to better understand PlayMonster’s focus and product lines. Consider whether or not your idea fits our profile and, if so, what hole it may fill within our assortment.



Invention Pitch Procedure Will Re-Open in November

Step 1: Sign Concept
Step 2: Inventor Registration
Please understand that our Product Development team does not take unsolicited phone calls, emails or in-person visits. PlayMonster will not accept unsolicited product ideas.