November 21, 2018 – BELOIT, Wis. – Wisconsin-based multi-brand toy and game company PlayMonster LLC (“PlayMonster”) announced that it has aligned with Audax Private Equity (“Audax”) as the company gears-up for additional growth. Since inception, Audax Private Equity has sought to transform market leaders into larger, better-positioned and more valuable enterprises. With the infusion of capital and resources, PlayMonster is empowered to opportunistically grow its platform through continued organic growth and synergistic acquisitions.
PlayMonster has flourished into one of the fastest growing and highly regarded toy companies in the toy industry, propelled by a combination of organic and acquired growth. Led by a management team of industry veterans, its portfolio of entertainment products for all ages enjoys substantial retailer reach. PlayMonster’s portfolio includes its core games business and, more recently, its expansion into key toy categories including activities, infant/preschool toys, educational toys, and vehicles and outdoor toys, which are marketed under global brands such as 5 Second Rule, Yeti in My Spaghetti, Chrono Bomb, My Fairy Garden, Fab Lab, Fuzzikins, Mirari, Kid O Toys, MOLUK/Bilibo, Automoblox and Super Spinner. These brands have propelled PlayMonster to become one of the top 5 most award winning companies in the toy industry with 10 Toy of the Year Awards nominations.
Geoffrey S. Rehnert, Co-Chief Executive Officer, Audax, said, “PlayMonster has earned an outstanding reputation in the toy and games market by delivering innovative brands to the mass, e-commerce, and specialty retailer segments. We look forward to working with Bob Wann and the PlayMonster team to continue building a leading platform through organic growth and add-on acquisitions.”
Bob Wann, Chief PlayMonster, said, “We have ambitious plans for PlayMonster, and are continuing on our path to be one of the top and most innovative companies in the toy industry. With the additional leadership and resources available through Audax, we feel we are well positioned to do so by delivering a robust PlayMonster portfolio of games and toys that inspire play for all ages.”
About Audax Private Equity
Audax Private Equity has been focused on building leading middle market companies since its founding in 1999. Audax has invested $5 billion in 119 platform and 715 add-on companies. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value. Audax Group is an alternative asset management firm specializing in investments in middle market companies. With offices in Boston, New York, and San Francisco, Audax Group has $13 billion in assets under management across its Private Equity, Mezzanine, and Senior Debt businesses. For more information, visit the Audax Group website www.audaxgroup.com.
About PlayMonster LLC
Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun and quality products, such as “TOTY Game of the Year” Yeti in My Spaghetti and “TOTY Doll of the Year” Wonder Crew, along with other award-winning toys and games like The Game of THINGS…, 5 Second Rule, Relative Insanity, Farkle, Super Spinner, Mirari, Kid O, OK to Wake!, My Fairy Garden, Marbleocity and Automoblox is how PlayMonster helps keep play alive for all ages.
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Lisa Wuennemann Genna Rosenberg Geoffrey S. Rehnert
PlayMonster LLC GennComm for PlayMonster LLC Co-CEO, Audax Group
(800) 524-4263, ext. 1275 (818) 839-1461 (617) 859-1503