Posted on

PLAYMONSTER AND MY SINGING MONSTERS TEAM UP WITH CARL’S JR®. AND HARDEE’S® FOR EXCLUSIVE STAR PALS TOYS

 

BELOIT, Wis. (July 20, 2020) — PlayMonster and My Singing Monsters are partnering with Carl’s Jr. and Hardee’s for a special limited-time promotion this summer. The Big on Fun toy company will be collaborating to provide four exclusive My Singing Monsters toys to the fast-food restaurants’ beloved kids meal, known as the Star Pals™ meal.

 

Carl’s Jr. and Hardee’s Star Pals™ meals are best known for providing children with tasty favorites like hand-breaded chicken tenders and craveable burgers. The limited-time-only Star Pals™ meals will include one of four toys from the widely recognized brand My Singing Monsters. My Singing Monsters is the mobile game that’s captivated over 100+ million people around the world. As the mobile games continues in success, the IP is being franchised out through Wind Sun Sky Entertainment and is currently in development as an animated series.  Fans have loved seeing the game and its Monsters come to life in PlayMonster collectibles. Fans will have the opportunity to collect exclusive My Singing Monsters toys available within the Star Pals™ meals and will include:

  • My Singing Monsters Monster Dominoes
  • My Singing Monsters Monster Maze
  • My Singing Monsters Stackers
  • My Singing Monsters Island Theatre Set

“We know how passionate the My Singing Monsters fanbase is and we wanted to give them new exclusive toys for 2020,” says Scott Flynn, VP of Marketing, PlayMonster. “Partnering with Carl’s Jr. and Hardee’s and their Star Pals™ meals was a no brainer!”

The toys will be available at participating Carl’s Jr. and Hardee’s restaurants starting July 22, 2020, until September 1, 2020, while supplies last. Fans of all ages are invited to join in the fun and discover what their favorite kids meal has in store for them! Plus fans can now enjoy 25% off their favorite singing Monsters until February 28, 2021 when making a My Singing Monsters purchase on the PlayMonster website!

About My Singing Monsters:

My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 100+ million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies.

 

About Wind Sun Sky:

Wind Sun Sky Entertainment is a Canadian multimedia company led by former LucasFilm executive, Catherine Winder (Invincible, The Angry Birds Movie 1 & 2, Star Wars: The Clone Wars, Robert Kirkman’s Secret History of Comics). Based in Vancouver, Wind Sun Sky Entertainment (WSS) builds franchises with a focus on creator-driven content for the global marketplace, producing in mediums including interactive, film, television (live action and animation) and mobile apps. Under the WSS umbrella is Skybound North, who use expertise in building global brands to expand IP from Skybound’s vast library and bring new IP into the right forms of content, merchandise and beyond. WSS is currently in production on an animated TV adaptation of Robert Kirkman’s comic book series Invincible for Amazon. The company is also adapting successful Canadian mobile game My Singing Monsters into animated content (linear and interactive), and award-winning toy line, and more. WSS also recently launched Camp Bonkers, a variety show for elementary school kids, via YouTube Kids.

About Big Blue Bubble:

Big Blue Bubble is an established video game developer with over 15 years of experience creating fun, innovative, and accessible titles. They develop games on a variety of platforms that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble is a pioneer in the gaming industry and has developed more than 100 titles since it was incorporated in 2004. Having entered the field long before the days of modern consoles and smartphones, they maintain a proven track record of being the first to market with a variety of innovations in technology and game design, including original gameplay mechanics and revolutionary cross-platform game engines. These milestones have established Big Blue Bubble as a long-standing industry veteran. Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA, and IGN. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including their top-grossing flagship franchise, My Singing Monsters.

About Alita’s Brand Bar

Alita’s Brand Bar is a premier boutique consulting house founded by CEO, Alita Friedman.  Their team develops new revenue streams for established and emerging brands across a wide range of industries. Past successes in licensing and entertainment fuel their continued passion to perform. The firm dedicates its valuable resources to select clientele to drive success with a collaborative approach in this global marketplace.

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Spirograph®, Face Paintoos™, Colorforms®, Mirari®, Farkle, SET®, Five Crowns®, OK to Wake!®, My Fairy Garden®, Fashion Plates®, Marbleocity®, Y’Art®, Latchkits®, Kid O® and Snap Ships™.

 

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

CKE Communications
Candice Jacobson
cjacobson@CKR.com
615-538-9317